Miami, Florida · Vertical SaaS Company
Software that powers real businesses.
We are the creators of Jewelry OS, the operating system for jewelry stores — and we build custom software to that same standard.
★ Our flagship product
Jewelry OS
Your jewelry store, under control.
The operating system for jewelry stores: gold moves and the platform prepares your prices; counter sales, layaway, pawns, repairs, Florida taxes and 1-to-1 WhatsApp — all in one place. Works with Shopify, and without it too.
Born inside Watch & Jewelry Services — a real Miami jewelry store.
Plans from $79/mo · 14-day full trial, no card · Shopify optional
Case study
Watch & Jewelry Services
the jewelry store where Jewelry OS was born.
The problem: a real Miami jewelry store operating like most — inventory by hand, prices recalculated whenever gold moved, layaway and repairs in notebooks.
The solution: we built their Shopify store and, to run the daily counter operation, the software that did not exist. That software became Jewelry OS.
The result: an operation with a bilingual catalog, prices tied to live gold, and a platform any independent jewelry store can use today.
We also build
The capability behind Jewelry OS, at the service of your idea.
Complete products,
ready for users.
No basic MVPs or prototypes. Every delivery includes auth, payments, dashboard, API — everything a real user needs from day one.
- Authentication, roles & permissions
- Stripe payments + webhooks
- Dashboard with live metrics
- Documented REST API
Premium sites
that convert.
Cinematic design with GSAP + Lenis, delivery in 7 days. Your site as your most powerful sales argument — not a digital brochure.
- Custom premium design — no templates
- GSAP scrollytelling · smooth animations
- Technical SEO + targeting Lighthouse 90+
- Delivery in 7 business days
From debt
to capital.
The book and app that help Latino entrepreneurs separate their finances, eliminate debt and build real wealth — step by step, in their language.
- Personal finance guide for Latino business owners
- Capital Path companion app — available now
- 12-step system toward financial freedom
- Community of Latino entrepreneurs in the U.S.
How we work
From idea to product in days.
A four-stage process that eliminates friction and maintains momentum from first brief to final deploy.
Brief & Discovery
1dWe understand your idea, market and business goals. We define scope, KPIs and risks before writing a single line of code.
Architecture
1dWe design the stack, database, user flows and complete technical structure. Nothing improvised.
Build & QA
3–7dThe team builds, tests and refines continuously. QA in parallel — not at the end.
Deploy & Launch
1dWe ship to production with active monitoring, live metrics and 48h post-launch support.
Startit Products
Our own software, in production.
Not mockups. Not demos. Live products, real users.
Jewelry OS
The operating system for jewelry stores: counter, layaway, pawns, live gold, DR-15 and 1-to-1 WhatsApp.
SIM — Simplified Invoice Management
Simple invoicing for freelancers and small businesses. Get paid faster, no spreadsheets.
Capital Path
Companion app to "From Debt to Capital". Track your financial journey with clarity.
Startit Web
This very site — our scrollytelling showcase, built with the same stack we use for clients.
Looking for a premium website for your business? See Startit Sites →
Clients
What clients say
Launching soon — be the first.
We're gathering feedback from our clients. Coming here soon!
Work with usStartit Reads · Book
From Debt to Capital
The financial guide for the Latino business owner
By Hector Fuentes Blanco
A practical system to separate personal and business finances, eliminate debt with irregular cash flow, and turn monthly surplus into real assets. Capital Path, the companion app, is now available.
Capital Path, the companion app. See app →
Empecemos Let's start
¿Tienes una idea? Got an idea?
Cuéntanos. En 24 horas tienes una propuesta — sin compromiso, sin letra chica. Tell us. In 24 hours you have a proposal — no commitment, no fine print.
¡Gracias! Nos pondremos en contacto en 24 horas. Thank you! We'll get back to you within 24 hours.
Revisa tu inbox — te enviamos una confirmación. Check your inbox — we sent you a confirmation.